Wrexham secures £30m sponsorship deal amid financial growth
Yahoo Sports • 1 min read • Latest: Jun 22, 2026, 1:30 PM
Last updated Jun 22, 2026
Wrexham has announced a new shirt sleeve sponsorship deal with Nex, enhancing their commercial income. The deal, valued at seven figures, is expected to significantly increase if the club achieves promotion to the Premier League. Wrexham's recent financial reports show a remarkable rise in commercial revenue, reaching £25m in 2024-25, compared to a median of £3m in League One. This growth follows their investment strategy involving ownership by Ryan Reynolds and Rob Mac, along with contributions from the Apollo private equity firm. The club aims to build on this momentum heading into the 2026-27 season.
- •Wrexham generated £25m in commercial income in 2024-25.
- •New deal with Nex could increase revenue significantly if promoted.
- •Investment from Apollo has bolstered Wrexham's financial position.
- •The club's valuation has reached £350m, surpassing Newcastle's sale price.
- •Plans are in place for a promotion push in 2026-27.
- 1:30 PMYahoo Sports — Wrexham set for £30m windfall as Ryan Reynolds and Rob Mac strike new deal
"Wrexham are an outlier in football’s bonkers financial ecosystem. Missing out on a Championship playoff spot on the final day of 2024-25, their run of consecutive promotions in the English football league system is over.
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