Wrexham's US tour boosts club's popularity and brand recognition

2 sources1 min read • Latest: Jul 30, 2026, 7:18 AM

Last updated Jul 30, 2026

Wrexham's US tour boosts club's popularity and brand recognition
Summary

Wrexham AFC is currently in the midst of a pre-season tour in the United States, having started with a 3-2 victory over Leeds United and followed up with a narrow loss to Liverpool. The club recently unveiled their 2026-27 home shirt in New York City, ringing the Nasdaq bell to signify their growing global brand. This tour marks their third visit to the U.S. in four summers, showcasing an increase in American fan engagement and merchandise visibility. The club's final fixture of the tour is set for August 2 against Sunderland at Subaru Park in Chester, Pennsylvania.

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By the Numbers
  • Wrexham tours the U.S. for the third time in four summers.
  • The club defeated Leeds United 3-2 and lost 1-0 to Liverpool.
  • They unveiled their new home kit in Times Square, New York.
  • Final tour match against Sunderland is on August 2, 2026.
  • Wrexham jerseys are increasingly popular among American fans.
Latest Updates
  • 7:18 AMYahoo SportsUS tour highlights Wrexham's stock higher than ever
  • 7:18 AMBBC SportUS tour highlights Wrexham's stock higher than ever
What they're saying
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Wrexham's tour of the USA is demonstrating that the Championship club's already-high stock is continuing to rise.

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Wrexham's tour of the USA is demonstrating that the Championship club's already-high stock is continuing to rise.

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