WWE announces partnership with Juventus to connect sports and entertainment
2 sources • 1 min read • Latest: Jun 5, 2026, 4:41 PM
Last updated Jun 5, 2026
WWE has entered a strategic partnership with Juventus following the recent WWE Clash In Italy event in Turin on May 31, 2026. Both organizations aim to create unique fan experiences and co-branded merchandise that unify professional wrestling and football. Highlighted during the collaboration are content creations involving Juventus mascot Jay and WWE Superstar Jey Uso, as well as Undisputed WWE Champion Cody Rhodes receiving a custom-made Juventus jersey. This partnership seeks to engage current fans and attract new audiences, establishing a long-term approach to connecting both fan cultures.
- •WWE and Juventus announced their partnership on June 5, 2026.
- •The partnership aims to create original fan experiences and content.
- •Exclusive merchandise includes a WWE x Juventus Championship title belt.
- •Collaborative content was first displayed during WWE Clash In Italy.
- •The partnership focuses on engaging both wrestling and football audiences.
- 4:41 PMWrestling Inc — WWE Announces Strategic Partnership With Juventus Football Club
- 12:00 PMYahoo Sports — JUVENTUS AND WWE ANNOUNCE STRATEGIC PARTNERSHIP TO CONNECT SPORT, ENTERTAINMENT AND GLOBAL FAN CULTURE
"Juventus and WWE today announced a new strategic partnership designed to develop original experiences, content and activations that bring together football, sport, entertainment and global fan culture...
"Fresh off the recent WWE Clash In Italy event in Turin, WWE have partnered up with Italian football giants Juventus for a strategic partnership.
Sources
External links- Wrestling IncJun 5, 2026, 4:41 PMWWE Announces Strategic Partnership With Juventus Football Club
Fresh off the recent WWE Clash In Italy event in Turin, WWE have partnered up with Italian football giants Juventus for a strategic partnership.
- Yahoo SportsJun 5, 2026, 12:00 PMJUVENTUS AND WWE ANNOUNCE STRATEGIC PARTNERSHIP TO CONNECT SPORT, ENTERTAINMENT AND GLOBAL FAN CULTURE
Juventus and WWE today announced a new strategic partnership designed to develop original experiences, content and activations that bring together football, sport, entertainment and global fan culture...
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