WWE NXT viewership declines significantly after The Great American Bash

WWE NXT recorded an average of 592,000 viewers following The Great American Bash, a drop of 11% from the previous week. The show's ratings in the key 18-49 demographic plummeted by 36%. This trend indicates ongoing struggles in attracting viewers, with overall viewership down 15% since June 2025 and a 44% decline in the 18-49 demographic over the same period. The FIFA World Cup has also contributed to declines in wrestling ratings, but NXT's numbers fell without direct competition from World Cup matches. NXT's next premium live event is Heatwave, scheduled in two months, and the program will rely on its weekly shows to boost interest in July.

• 2:33 PMWrestling Inc — WWE NXT Viewership & Ratings Report: 6/30/2026