WWE plans increased use of AI in promotional materials

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Paul Levesque, former wrestler "Triple H and chief content officer of World Wrestling Entertainment Inc. (WWE), right, and Stephanie McMahon, former chief brand officer of World Wrestling Entertainment Inc. (WWE), during an executive order signing in the Oval Office of the White House in Washington, DC, US, on Tuesday, Sept. 30, 2025. US President Donald Trump directed the federal government to use artificial intelligence to improve childhood cancer research and funneling $50 million to the National Institutes of Health for that initiative, even as his administration pursues other cuts at the agency. Photographer: Francis Chung/Politico/Bloomberg via Getty Images | Bloomberg via Getty Images Let’s start the week as strong as we can, yeah? I believe in you. Lead Rumor: WWE using AI WWE has received criticism from portions of the fan base regarding its use of AI in promotional materials, with some particularly bad videos drawing backlash. Some of the early El Grande Americano stuff comes to mind. It seems the company isn’t going to back off. Actually, they’re going to ramp it up. That’s the word from WRKD Wrestling, who say that while WWE is “well aware of the negative online reaction” to its use of AI they “plan to continue increasing its use.” This will apparently be both on and off screen. It may very well just be time to accept the new reality we live in, folks. We can’t even escape it in pro wrestling. Other rumors floating around For whatever it’s worth, D-Von Dudley said on his D-Von & The Duke podcast that “I know a lot of people are interested in having Vince McMahon back.” According to Bryan Alvarez, Lola Vice is expected to be called up to the main roster and she’s likely headed for Friday Night SmackDown. Vice recently dropped both the NXT Women’s title and AAA Mixed Tag titles, but has a rematch set for the NXT belt in two weeks. Solo Sikoa is getting a positive response to his growth recently and there “are plans to keep heavily growing his character on weekly TV,” says WRKD Wrestling. Fightful Select notes that plenty of talent in AEW hope the company continues with the earlier start time they used for the Redemption pay-per-view. They also say the company has creative planned for both Hangman Page and Swerve Strickland heading into All In. Get in on this, y’all.