WWE launches merchandise campaign for Austin and Hogan's milestones

Yahoo Sports • 1 min read • Latest: Jun 5, 2026, 5:30 PM

Last updated Jun 5, 2026

WWE launches merchandise campaign for Austin and Hogan's milestones
Summary

WWE is set to celebrate 30 years of significant moments for Stone Cold Steve Austin and Hulk Hogan. The promotion plans a major merchandise campaign coinciding with the King of the Ring event this summer, highlighting Austin's 1996 3:16 promo and Hogan's NWO heel turn. New t-shirts, prints, and online campaigns are among the initiatives planned. Austin's impactful promo, which many regard as a turning point in wrestling history, will receive special attention alongside Hogan's career-defining moments. This merchandise push aims to capitalize on the enduring popularity of both wrestlers.

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By the Numbers
  • •WWE to celebrate Austin and Hogan's milestones this summer.
  • •Merchandise campaign will center on 1996 King of the Ring.
  • •Focus on Austin's famous 3:16 promo and Hogan's NWO turn.
  • •Campaign includes new t-shirts, prints, and online promotions.
  • •Austin's promo is considered a pivotal moment in wrestling history.
Latest Updates
  • 5:30 PMYahoo Sports — How WWE will celebrate 30 years of Stone Cold Steve Austin and Hulk Hogan’s NWO heel turn
What they're saying
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WWE has had some major stars over the years but it’s hard to argue that Stone Cold Steve Austin and Hulk Hogan aren’t the top two of all time. Ask most people to give a Mount Rushmore of wrestlers, and Austin and Hogan will at least be in the conversation.

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