League: NFL Sport: Football Country: United States Category: Scores & Results

X debuts Inside the NFL anniversary content on September 9

Yahoo Sports • 1 min read • Latest: Sep 8, 2026, 7:36 PM

Last updated Sep 8, 2026

X debuts Inside the NFL anniversary content on September 9

Summary

X continues its Originals video program with the launch of the 50th anniversary celebration of Inside the NFL. Starting September 9, the platform will debut the second season of the show featuring short-form clips, mic'd up segments, and game edits. The program shifts away from the roundtable format used during its previous runs on HBO, Showtime, Paramount+, and The CW. Mitch Smith, the global head of content partnerships for X, noted the production will focus on cinematic access and player-driven content. In addition to the Originals hub, the content will appear on the NFL Gametime activation. This in-app feature tracks live scores and statistics while allowing users to discuss games and share clips in real time.

Source Links

Yahoo Sports

By the Numbers

•X premieres the second season of Inside the NFL on September 9.
•The 50th anniversary content features unseen footage and mic'd up game moments.
•Programming abandons traditional roundtable discussions for short-form, player-focused clips.
•The new NFL Gametime hub enables users to track live game scores and stats.

Latest Updates

7:36 PMYahoo Sports — X Pushes Native Video Program With 'Inside The NFL' Anniversary

What they're saying

"
X is furthering its year-old "Originals" video program with a launch celebrating the National Football League's 50th anniversary of "Inside the NFL," showing unseen footage and behind-the-scenes coverage of weekly games.
— Yahoo Sports

Related Teams & Leagues

NFL Football