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Yelum Seguros becomes official sponsor of Brazilian refereeing

Yahoo Sports • 1 min read • Latest: Jul 30, 2026, 2:58 PM

Last updated Jul 30, 2026

Yelum Seguros becomes official sponsor of Brazilian refereeing

Summary

Yelum Seguros has been announced as the official sponsor of Brazilian refereeing through the 'Yelum Seguros Card' campaign. This initiative, developed with Greenz and Wolff Sports, reinterprets the yellow card as a communication tool focused on safety and integrity in matches. From July 30, 2026, every yellow card shown in Campeonato Brasileiro Série A and Copa do Brasil matches will feature the Yelum logo. Additionally, the brand's identity will appear on referee uniforms. The campaign aims to enhance brand awareness while aligning with the essence of football's recognized symbols.

Source Links

Yahoo Sports

By the Numbers

•Yelum Seguros introduces the 'Yelum Seguros Card' campaign.
•The campaign runs until the end of 2026.
•The yellow card will feature Yelum's logo in all matches.
•Yelum's branding will also be on referees' uniforms and wristbands.
•The initiative focuses on safety awareness and matches' integrity.

Latest Updates

2:58 PMYahoo Sports — Yelum Seguros is refereeing’s new sponsor

What they're saying

"
The CBF and Yelum Seguros are announcing the “Yelum Seguros Card” campaign, a first-of-its-kind initiative that turns the symbolism of the yellow card into a communication platform focused on rais...
— Yahoo Sports

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