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YMU signs Emma Hayes for women's football representation

Yahoo Sports • 1 min read • Latest: Jul 2, 2026, 8:00 AM

Last updated Jul 2, 2026

YMU signs Emma Hayes for women's football representation

Summary

YMU has signed Emma Hayes, a prominent women’s football manager and broadcaster, as part of its newly launched women's football division. Hayes, recognized for her successful tenure with Chelsea and as head coach for the United States Women’s National Team, is known for her advocacy of women's football. She aims to leverage her new partnership with YMU to further the growth of the women's game across various platforms. The agency will manage her commercial partnerships, broadcasting, and other opportunities while supporting her influence in sport and media.

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Market Watch

•Emma Hayes is now represented by YMU across multiple platforms.
•She has won numerous titles with Chelsea and led the USWNT to Olympic gold.
•YMU aims to enhance leadership and visibility for women's football.
•Hayes will work with her sister Rebecca Hayes at YMU.
•YMU's CEO praised Hayes as a respected leader and cultural force.

Latest Updates

8:00 AMYahoo Sports — YMU Signs Women’s Football Manager & Broadcaster Emma Hayes

What they're saying

"
YMU has signed of Emma Hayes, the influential women’s football manager and sports broadcaster. This comes after UK agency YMU launched a women’s football division, and has the popularity of the sport continues to grow globally. Hayes has had among the most successful coaching careers in football, winning multiple titles and trophies while Manager at …
— Yahoo Sports

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