Young NHL stars aim to elevate league's popularity this season

A new wave of talent in the NHL is poised to enhance the league's appeal as it begins a new season. Average viewership in the United States increased last season, driven by standout players and cultural crossover events, including the upcoming Olympics in Milano Cortina. San Jose Sharks forward Macklin Celebrini, who recently became the youngest cover athlete for EA Sports NHL, is highlighted as a key figure among emerging stars. Other notable players include 19-year-old Matthew Schaefer of the New York Islanders and Connor Bedard, who at 21 was named captain of the Chicago Blackhawks. Analysts noted the youthful players' confidence and engagement with social media as critical factors in their rising profiles.

• 1:07 PMYahoo Sports — NHL-The kids are alright: Young guns poised to boost hockey popularity