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Zee Entertainment secures World Cup broadcast rights in India

Yahoo Sports • 1 min read • Latest: Jun 2, 2026, 10:06 AM

Last updated Jun 2, 2026

Zee Entertainment secures World Cup broadcast rights in India
Summary

Zee Entertainment announced a deal to broadcast the FIFA World Cup in India, just days before the tournament begins on June 11. Ending a months-long negotiation, this agreement provides fans access to matches through Zee's new sports channels and ZEE5 app. Estimates suggest the deal is valued between $30 million and $35 million, significantly lower than FIFA's initial asking price of $100 million. The World Cup will feature a record 48 teams and 104 matches, running until July 19. Zee's entry into this market increases competition against JioStar, which previously held broadcasting rights.

Source Links
Yahoo Sports
Market Watch
  • •Zee's deal covers 39 FIFA events through 2034
  • •World Cup matches will air on new sports channels
  • •FIFA's original rights ask was about $100 million
  • •Global match timings will mostly run through Indian nights
  • •Matches will take place in the US, Mexico, and Canada from June 11 to July 19.
Latest Updates
  • 10:06 AMYahoo Sports — Relief for Indian football fans as Zee signs last-minute deal to broadcast World Cup
What they're saying
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Deal between Zee and Fifa ends months-long standoff over World Cup rights in one of last major unsold markets

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Soccer

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