Zuffa applies UFC promotional strategy to Garcia-Benn title fight

Ryan Garcia prepares to defend his WBC welterweight title against Conor Benn this Saturday in Las Vegas. The fight airs on Paramount+ in the United States and several other international markets, marking a shift from the traditional pay-per-view model. Zuffa is using its established UFC and WWE promotional playbook to build interest, scheduling both fighters for appearances on mainstream talk shows and digital platforms throughout the week. The promotion seeks to increase boxing’s reach by creating clearer title paths and unified storylines across its roster of over 100 fighters. This event serves as one of 12 Zuffa boxing cards scheduled on Paramount+ for this year, as the organization looks to integrate boxing into a broader media ecosystem similar to its other combat sports properties.

• 9:30 AMYahoo Sports — Zuffa Running UFC, WWE Playbook in Attempt to Mainstream Boxing, Again