Zuffa Boxing adjusts business model amid co-promotions and fighter demands

Zuffa Boxing, six months into its operation, is reassessing its business model. The promotion, partially owned by Saudi Arabian firm Sela, is now focused on co-promoting notable events. Conor Benn's upcoming fight against Ryan Garcia on September 12 is an example, as it is co-promoted with Golden Boy Promotions and not a Zuffa event. UFC president Dana White acknowledged changes in strategy, now allowing fighters to seek world title fights beyond Zuffa's framework. The future of other top talents, like Shakur Stevenson, remains uncertain as they navigate weight divisions and promotional commitments. White indicated that Zuffa’s approach will evolve case by case, while pending legislation could influence the promotion’s direction.

• 6:58 PMYahoo Sports — Zuffa Boxing’s Business Model Is Already Shifting