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Zverev, Alcaraz showcase luxury watches at US Open 2026

Yahoo Sports • 1 min read • Latest: Sep 17, 2026, 6:50 AM

Last updated Sep 17, 2026

Zverev, Alcaraz showcase luxury watches at US Open 2026

Summary

At the 2026 US Open, Alexander Zverev and Carlos Alcaraz highlighted luxury timepieces during the tournament. Zverev sported a Jacob & Co 'The World Is Yours' Dual Time Zone Tourbillon after winning the title, while Alcaraz wore a Rolex Daytona 'Le Mans' but was eliminated in the semifinals. The event has become a leading stage for watch brands to promote their latest models, attracting attention for both performance and style. Roger Federer, inducted into the Hall of Fame, also showcased the colorful Oyster Perpetual 41 'Jubilee.' These high-profile appearances underscore the intersection of sports and luxury branding in tennis.

Source Links

Yahoo Sports

By the Numbers

•Zverev won the US Open, wearing Jacob & Co watch post-victory.
•Alcaraz reached semifinals, wearing a highly sought Rolex.
•Federer highlighted the Oyster Perpetual 41 'Jubilee' at the event.
•Luxury timepieces featured prominently at the tournament.
•Watch spotting has become a notable aspect of the US Open.

Latest Updates

6:50 AMYahoo Sports — Watch this: The winning timepieces you couldn't miss at this year's US Open

What they're saying

"
The US Open has become a must-see event for luxury watch fans eager to spot who's wearing what. Quaid Walker, CEO of the watch marketplace Bezel, picks out this year's standout models — from Zverev's Jacob & Co to Alcaraz's Daytona, not forgetting the Patek on Brad Pitt's wrist.View on euronews
— Yahoo Sports

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