AEW's Fight Forever video game incurs over $30 million loss
Cageside Seats • 3 min read • Latest: Aug 21, 2026, 3:52 AM
Last updated Aug 21, 2026

AEW's video game, Fight Forever, reportedly lost at least $30 million since its release in 2023. Development delays pushed its launch to near Forbidden Door 2023, significantly increasing costs. The game's sales did not meet expectations, achieving only about half of projected figures. AEW is considering future video game projects but has no immediate plans and denied any current licensing agreements.
- •AEW's Fight Forever lost at least $30 million.
- •The game was released late due to development delays.
- •Sales are reported to be about half of expectations.
- •AEW is exploring future video game options with no immediate announcements.
- •No current licensing agreements are confirmed by AEW sources.
- 3:52 AMCageside Seats — AEW lost an insane amount of money on the Fight Forever video game
"Insider Gaming’s Mike Straw posted a video tonight that offered details on just how much of a giant money loser AEW’s “Fight Forever” video game ended up being for the company. Straw’s sources indicate that the game had a “massive loss” of at least $30 million: “Speaking with sources who were privy to the information, Fight Forever was a massive loss for AEW. That shouldn’t come as a surprise…but just how much they lost might shock people. They lost, according to those who I spoke with, at least 30 million dollars…that’s due to development deadlines being missed leading to internal delays, and ultimately external delays. As I had reported, the original time to release that game was in 2022. It didn’t come out until near Forbidden Door 2023, leading to a lot of extra time in development. And when games take that long, they cost more to make. It also did not sell all that well. They had their [expectations], but from what I’ve been told, is it got about roughly half of what their expectations were. I don’t have the exact numbers, but the words I was told was, ‘We sold about half of what we were expecting, leading to a big reason why we lost so much.’ Now as far as the future of AEW games, they are interested in it. They are interested in revisiting it, but they are going to do it way down the line. I don’t think there’s anything close. The sources I spoke to said there’s nothing imminent right now. There are rumblings that they had talked to a third party about potentially a licensing deal that way for a game. But when I had reached out to AEW sources on that, they told me in no short words that they didn’t ‘fucking know anything about it.’ So who knows what’s going on with that, but I think all those rumblings can be put to rest, as the person who told me this, the main source, would have direct knowledge of any licensing or agreement deals that the company would sign.” With the Fight Forever video game losing such a huge amount of money for AEW, it’s no wonder Tony Khan isn’t in a rush to move forward with another one. What are your thoughts on the future of AEW video games after seeing how Fight Forever lost an insane amount of money for the company? Let me know in the comments below, Cagesiders.
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