Aflac Kickoff Game provides NIL deals for Auburn football athletes

Peach Bowl, Inc. has integrated name, image, and likeness compensation into the marketing strategy for the Aflac Kickoff Game between Auburn and Baylor. Two dozen Auburn football players, including Byrum Brown, Chas Nimrod, Keshaun Singleton, Jo Simmons, Stanton Ramil, and Jeremiah Cobb, received deals to promote the event through social media, advertisements, and public appearances. The $6 million arrangement serves as an effort to benefit the participating university and connect fans with players. Peach Bowl, Inc. CEO David Epps noted the initiative follows the June 2025 House settlement and aims to offer a new model for neutral-site games. While current funding focused exclusively on Auburn as the designated home team, officials indicated the model could include both programs in future matchups. The game takes place today at 3:30 p.m. ET at Mercedes-Benz Stadium in Atlanta.

• 12:44 PMYahoo Sports — The Aflac Kickoff Game Spent Millions on NIL Deals With Auburn Athletes