Agencies seek next NIL star like Livvy Dunne from Olympic sports
Yahoo Sports • 1 min read • Latest: Sep 18, 2026, 4:23 PM
Last updated Sep 18, 2026
The of college athletes' NIL earnings is evolving, following Livvy Dunne's success. Dunne, a gymnast at LSU, leveraged her talent and social media presence to achieve an estimated $4.1 million in NIL valuation during the 2024-2025 academic year. Following her rise, agencies like Canopy are focusing on identifying and promoting female Olympic athletes, highlighting the growing interest in sports beyond traditional football and basketball. With increased opportunities, athletes such as Harper Murray and Anna Frey are being recognized for their earning potential within the rapidly changing NIL environment.
- •Livvy Dunne earned an estimated $4.1 million in NIL valuation for 2024-2025.
- •Agencies like Canopy target female Olympic athletes for potential NIL deals.
- •Harper Murray and Anna Frey are two rising stars attracting brand interest.
- •Social media presence is crucial for athletes seeking NIL opportunities.
- •NIL success is prompting colleges to enhance support for athlete branding.
- 4:23 PMYahoo Sports — Who's the next Livvy Dunne? A new NIL arms race is underway
"Livvy Dunne proved that a college athlete from an Olympic sport could become a massive NIL earner — and now an entire industry is trying to figure out whether her success can be replicated.
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