Alpine confirms talks with potential sponsors after Gucci deal

Alpine is currently in discussions with three or four prospective sponsors, according to Flavio Briatore, executive advisor for the Formula 1 team. Briatore linked the rise in interest to the high-profile sponsorship agreement with Gucci, set to commence in 2027. The deal is valued between $50 million and $60 million annually, totaling over $150 million with performance incentives. Briatore highlighted the importance of brand associations, stating the collaboration with Gucci, Eni, and MSC is aimed at enhancing the team's image. Alpine's recent competitive efforts have also contributed to its growing appeal in the market, finishing sixth in the ongoing 2026 championship standings with consistent points scored by Pierre Gasly and Franco Colapinto.

• 2:00 PMYahoo Sports — Flavio Briatore Says Gucci’s Arrival Has Alpine in Talks With Three or Four More Brands