Andy Burnham criticizes Fifa over World Cup stake sales
Yahoo Sports • 1 min read • Latest: Jul 28, 2026, 8:00 PM
Last updated Jul 28, 2026
Prime Minister Andy Burnham has condemned Fifa's proposal to create a private company, Fifa Forward Enterprise, aimed at managing the sale of commercial rights for the World Cup. He stated that the tournament does not belong to investors, emphasizing its status as a competition for the fans. Fifa has announced that Thrive Eternal, linked to the Trump family, is expected to lead the investor group for this initiative. This plan has drawn significant backlash from Uefa and fans alike, with concerns over transparency and the governance of football. Uefa has declared the proposal unacceptable, calling for all stakeholders to consider the implications for the sport's future.
- •Burnham states, 'The World Cup is not a product.'
- •Fifa plans to spend over $10 billion on football development.
- •Thrive Eternal is linked to the Trump family.
- •Uefa warns the proposal crosses a significant line.
- 8:00 PMYahoo Sports — Andy Burnham hits out at Fifa over plan to sell stakes in the World Cup
"Mr Burnham has joined criticism of the proposal, writing the ‘World Cup is not a product’
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