Aramco sponsors World Cup amid criticism of sportswashing

The Guardian Sport2 min read • Latest: Jun 22, 2026, 10:39 AM

Last updated Jun 22, 2026

Aramco sponsors World Cup amid criticism of sportswashing
Summary

Aramco, Saudi Arabia's state-owned oil company, is prominently featured as an 'energy partner' of the ongoing World Cup. This partnership has drawn significant backlash due to Aramco’s status as the world’s largest corporate polluter. Critics argue that the sponsorship exemplifies the growing trend of sportswashing in football, where polluting industries seek to improve their image through sports associations. Historical ties between football and industrial interests date back to the mid-19th century, indicating a long-standing relationship between the sport and such industries. Further discussions on climate implications and sports ethics are anticipated as the tournament progresses.

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Key Details
  • Aramco is the World Cup's 'energy partner'.
  • Criticism focuses on Aramco's pollution record.
  • The partnership raises concerns of sportswashing.
  • Historical links between football and industrial sectors are noted.
  • Discussions on climate implications are expected during the tournament.
Latest Updates
  • 10:39 AMThe Guardian SportThe Hotspot | Aramco’s petrodollar backing of World Cup leaves stain of sportswashing
What they're saying
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How Saudi Arabia’s state-owned oil giant is embedding fossil fuels as a crucial part of the world’s biggest sport If you have watched the World Cup, you may have seen the big signs announcing Aramco as the tournament’s “energy partner”. This Saudi Arabian fossil fuel company also happens to be the world’s single largest corporate polluter while Saudi Arabia has, for decades, been the greatest stumbling block in international climate change negotiations. Aramco’s sponsorship is one aspect of Fifa’s increasing sportswashing that has angered fans around the world. This cosy relationship between modern football and the polluting industries has a long history that can be divided into three periods. First was when the game grew in British society as a tool to order and discipline workers and then became a cultural export of the British empire and capitalism. In the Factory Act of 1850, workers won the right to have Saturday afternoons free from work from 2pm, which is why the traditional kick-off is 3pm. Continue reading...

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