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Athletic Brewing partners with New York Giants, Jets, and MetLife Stadium

Yahoo Sports • 1 min read • Latest: Aug 17, 2026, 9:15 PM

Last updated Aug 17, 2026

Athletic Brewing partners with New York Giants, Jets, and MetLife Stadium

Summary

Athletic Brewing has signed a multi-year partnership with the New York Giants, New York Jets, and MetLife Stadium, announced on August 17, 2026. This agreement marks Athletic's first collaboration with two NFL teams and a stadium. Fans can purchase Athletic's Run Wild IPA and Upside Dawn Golden beers at MetLife Stadium, and the brand will be prominently featured throughout the venue. The partnership aims to enhance the game day experience and reflects the growing trend toward nonalcoholic beverage options in sports. Athletic Brewing's CEO Bill Shufelt expressed enthusiasm about reaching fans and elevating game day rituals.

Source Links

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Market Watch

•Athletic Brewing announced the partnership on August 17, 2026.
•This is Athletic's first partnership with two NFL teams.
•Fans can buy Athletic beers at MetLife Stadium concession stands.
•Athletic's branding will be visible throughout the stadium.
•The collaboration aims to enhance guest experiences at events.

Latest Updates

9:15 PMYahoo Sports — Athletic Brewing Signs On As Nonalcoholic Beer Partner Of the New York Giants And Jets

What they're saying

"
America’s largest dedicated nonalcoholic brewer is cementing its presence in the sports world with a trio of multi-year partnerships. Last week, Athletic Brewing announced that it has signed on as a Proud Partner of the New York Giants, the New York Jets and MetLife Stadium. The NFL teams have played since 2010 at the East […]
— Yahoo Sports

Related Teams & Leagues

New York Giants New York Jets NFL Football