League: Bundesliga Sport: Soccer Country: Germany Category: Recruiting

Bayern marketing chief calls for greater global promotion of Bundesliga

Yahoo Sports • 1 min read • Latest: Jul 31, 2026, 6:09 PM

Last updated Jul 31, 2026

Bayern marketing chief calls for greater global promotion of Bundesliga

Summary

Rouven Kasper, FC Bayern Munich's marketing board member, addressed the need for Bundesliga clubs to enhance their global marketing efforts. Speaking to TZ München, he criticized the limited international tours by Bundesliga teams this summer, with only Leipzig, Dortmund, and Paderborn actively engaging abroad. He emphasized that without strategic marketing initiatives, the league risks losing media revenue in key markets like the USA and Japan. Kasper urged for collective action from all clubs to improve visibility and competitiveness in the global sports market.

Source Links

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Key Details

•Kasper highlights insufficient international marketing by Bundesliga clubs.
•Only Leipzig, Dortmund, and Paderborn are touring this summer.
•Media revenues are declining in markets like the USA and Japan.
•Kasper urges a strategic shift for better global visibility.

Latest Updates

6:09 PMYahoo Sports — Bayern chief demands "more commitment" from clubs to market Bundesliga globally

What they're saying

"
FC Bayern Munich's board member for marketing, Rouven Kasper, believes Bundesliga clubs are not doing enough to market and advertise the league on foreign soil.“After the season, Leipzig went on tou...
— Yahoo Sports

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Bayern Munich Borussia Dortmund Bundesliga Soccer