BBC broadcasts World Cup from Salford amid controversy
The Guardian Sport • 1 min read • Latest: Jun 10, 2026, 7:00 AM
Last updated Jun 10, 2026
The BBC will broadcast the upcoming World Cup from Salford, approximately 4,000 miles away from the tournament's location. This decision comes amid budget constraints and contrasts with ITV's presentation from New York, highlighting the differences in broadcasting strategies. The event is expected to be one of the largest and most unpredictable in World Cup history. Discussions are ongoing regarding the implications of hosting coverage from such a distance, particularly concerning fan engagement and viewership.
- •BBC broadcasting World Cup from Salford
- •ITV presents from New York
- •Event one of the largest in history
- •Controversy over distance from tournament location
- •Discussions about audience engagement continue
- 7:00 AMThe Guardian Sport — Will the BBC score an own goal by broadcasting the World Cup from Salford?
"Football’s staying home for the belt-tightening Beeb, while ITV and Gary Lineker’s popular podcast present from glitzy studios in New York It is the biggest World Cup in history, and perhaps the most unpredictable. How will England and Scotland fare in the heat? Who drew Curaçao in the office sweepstake? And, crucially, will anyone notice that the BBC is broadcasting this giant sporting spectacle from 4,000 miles away in Salford? Continue reading...
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