Billie Jean King advocates for women's sports 54 years after Title IX
Yahoo Sports • 1 min read • Latest: Aug 28, 2026, 10:27 PM
Last updated Aug 28, 2026

Billie Jean King continues her advocacy for women's sports and equity, emphasizing the importance of maintaining participation at grassroots levels. With a history rich in activism since the passage of Title IX, King highlights ongoing challenges, particularly surrounding name, image, and likeness deals that may disproportionately benefit male athletes. She remains undeterred by threats to Title IX, advocating for equal opportunity for all athletes. The Department of Education's recent policy changes and critiques from conservative groups highlight the complexities surrounding Title IX's implementation today.
- •Billie Jean King emphasizes the need for grassroots support in women's sports.
- •She reflects on the impact of Title IX 54 years after its passage.
- •Recent policy changes may affect equity in college sports funding.
- •King founded the Women's Sports Foundation in 1974 to promote female athletes.
- •Name, image, and likeness deals have raised concerns about equality in sports.
- 10:27 PMYahoo Sports — Some 54 years after helping pass Title IX, Billie Jean King's advocacy continues
"For Billie Jean King, the fight for Title IX continues. There's a throughline from the passage of the law to the growth women's sports have seen in recent years. The fruits of King's activism can be seen in the athletes who populate the WNBA, the National Women's Soccer League, the Professional Women's Hockey League, and the other women's professional sports that have emerged in recent years.
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