Sport: Soccer Category: Scores & Results

Bournemouth's Frevola addresses criticism of pink Vitality logo

Yahoo Sports • 1 min read • Latest: Aug 20, 2026, 7:59 AM

Last updated Aug 20, 2026

Summary

Jim Frevola, Bournemouth's president of business operations, has responded to backlash over the pink Vitality logo featured on this season's kits. Over 800 supporters signed a petition titled 'Ditch The Pink' urging the removal of the logo. Frevola acknowledged the strong opinions surrounding the issue and stated that while changes will not occur this season, discussions are underway with Vitality about future kit designs. He emphasized the importance of the partnership with Vitality for the club's financial health.

Source Links

Yahoo Sports

By the Numbers

•Frevola confirmed no changes to the 2026-27 kits.
•More than 800 fans signed a petition against the pink logo.
•Frevola stated that feedback on the logo is being taken seriously.
•Discussions for next year's designs with Vitality are in progress.

Latest Updates

7:59 AMYahoo Sports — Frevola acknowledges 'strong opinions' about pink Vitality logo

What they're saying

"
Bournemouth's president of business operations Jim Frevola has addressed criticism of the pink Vitality logo which is on the front of this season's kits. Vitality sponsor the whole stadium and the Cherries' kit but the pink sponsor logo on the front of shirts has led to a backlash with more than 800 supporters signing "Ditch The Pink" petition, calling for the pink logo to be removed.
— Yahoo Sports

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