Brewers fans set record for NLCS merchandise sales after pennant win
Yahoo Sports • 1 min read • Latest: Oct 24, 2026, 1:27 AM
Last updated Oct 24, 2026
Milwaukee Brewers fans purchased more merchandise in the two days following the team's sweep of the National League Championship Series than any other team in MLB history. The sales surpassed the prior 48-hour record held by the Philadelphia Phillies by about 5%. Notable comparisons show Brewers merchandise outsold that of the Chicago Cubs and the 2024 and 2025 Dodgers by significant margins. The most popular item was the NLCS Locker Room-style shirts, which also saw record sales. This data was provided by MLB communications manager Claire Skelley.
- •Brewers set all-time record for NLCS merchandise sales
- •Sales surpassed Phillies' 2022 record by 5%
- •Merchandise outsold Cubs, 2024 Dodgers, and 2025 Dodgers
- •NLCS Locker Room shirts were the hottest item sold
- •Data sourced from MLB communications manager Claire Skelley
- 1:27 AMYahoo Sports — Brewers fans bought more National League Champions gear than any team in history
"According to MLB store data, Brewers fans bought more merch in the two days post-NLCS pennant win than any other MLB team in history.
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