Broadcasters lobby for federal legislation regarding college sports regulation
Yahoo Sports • 1 min read • Latest: Sep 12, 2026, 6:00 PM
Last updated Sep 12, 2026

Major media companies including Disney, Paramount, and Amazon are lobbying for the passage of the Protect College Sports Act. The legislation has recently gained visibility through appearances on ESPN’s College GameDay, where proponents including Sen. Ted Cruz advocated for its passage. The National Association of Broadcasters and NCTA also support the measure, which is currently pending potential Senate action. Opponents of the bill, including former heads of the NBA and NFL players’ unions, argue that the legislation limits athlete earning potential and unfairly favors established institutions. Civil rights organizations including the NAACP and the Congressional Black Caucus have also expressed opposition, claiming the bill disproportionately affects Black athletes. While proponents express confidence regarding a Senate vote, the bill faces uncertainty in the House of Representatives.
- •Disney, Paramount, and Amazon listed the bill among their lobbying efforts between April and June.
- •Sixty college and university systems lobbied for the measure during the second quarter.
- •Sen. Ted Cruz serves as a co-sponsor of the Protect College Sports Act.
- •The U.S. Senate is expected to consider the bill in the near future.
- •Critics argue the bill protects powerful institutions at the expense of athlete rights.
- 6:00 PMYahoo Sports — Disney, Paramount among broadcasters lobbying for Protect College Sports Act
"A week after Nick Saban and Pat McAfee practically did an infomercial for the Protect College Sports Act during College GameDay, one of the bill’s co-sponsors, Sen. Ted Cruz (R-Texas), was given the chance to make a full-throated defense of the bill and why it needed to be passed by the Senate and House, with…
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