BTS reveals Atlético de Madrid's new shirt at concert in Metropolitano
Yahoo Sports • 1 min read • Latest: Jun 28, 2026, 11:20 AM
Last updated Jun 28, 2026
K-pop group BTS unveiled Atlético de Madrid’s kit for the 2026/27 season during their concert at the Metropolitano Stadium. Suga surprised the audience by wearing the red-and-white jersey, marking a unique promotion that combines music and sports. This launch is notable as it is the first time a major music show has been used for a football kit unveiling, which may set a new trend in sports marketing. Images of the kit quickly circulated on social media following the reveal.
- •BTS performed at Metropolitano Stadium on June 28, 2026.
- •Suga presented Atlético de Madrid’s new kit during the concert.
- •The shirt features the club's classic red-and-white colors.
- •This is the first football kit reveal at a music concert.
- •Images of the kit gained rapid attention on social media.
- 11:20 AMYahoo Sports — 👕 BTS unveils Atleti's shirt for the 2026/27 season
"K-pop group BTS pulled off a surprise at their concert at the Metropolitano. The South Korean band gave the world-exclusive reveal of Atlético de Madrid’s new kit for the 2026/27 season.Suga sent t...
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