League: LaLiga Sport: Soccer Country: Spain Category: General

BTS reveals Atlético de Madrid's new shirt at concert in Metropolitano

Yahoo Sports • 1 min read • Latest: Jun 28, 2026, 11:20 AM

Last updated Jun 28, 2026

BTS reveals Atlético de Madrid's new shirt at concert in Metropolitano

Summary

K-pop group BTS unveiled Atlético de Madrid’s kit for the 2026/27 season during their concert at the Metropolitano Stadium. Suga surprised the audience by wearing the red-and-white jersey, marking a unique promotion that combines music and sports. This launch is notable as it is the first time a major music show has been used for a football kit unveiling, which may set a new trend in sports marketing. Images of the kit quickly circulated on social media following the reveal.

Source Links

Yahoo Sports

Key Details

•BTS performed at Metropolitano Stadium on June 28, 2026.
•Suga presented Atlético de Madrid’s new kit during the concert.
•The shirt features the club's classic red-and-white colors.
•This is the first football kit reveal at a music concert.
•Images of the kit gained rapid attention on social media.

Latest Updates

11:20 AMYahoo Sports — 👕 BTS unveils Atleti's shirt for the 2026/27 season

What they're saying

"
K-pop group BTS pulled off a surprise at their concert at the Metropolitano. The South Korean band gave the world-exclusive reveal of Atlético de Madrid’s new kit for the 2026/27 season.Suga sent t...
— Yahoo Sports

Related Teams & Leagues

Real Madrid Atletico Madrid LaLiga Soccer