Cavinder twins launch wellness brand Go Two after college success
Yahoo Sports • 1 min read • Latest: Aug 12, 2026, 12:52 PM
Last updated Aug 12, 2026
Haley and Hanna Cavinder have launched their new wellness brand, Go Two, following their experiences with NIL deals as college athletes. The brand debuted with two wellness drinks, Debloat and Sleepy, and quickly surpassed previous launch metrics. The twins aim to leverage their knowledge from NIL opportunities to create and expand their own business, alongside agent Jeff Hoffman and partner Alexi Hecht. Their venture reflects a trend where athletes utilize NIL to build personal enterprises. Additional plans include product expansion into other categories like hydration and protein.
- •Go Two launched with wellness drinks Debloat and Sleepy.
- •The brand outperformed initial expectations by seven times.
- •Haley Cavinder leads brand and creative efforts.
- •Hanna Cavinder focuses on influence and social strategy.
- •The twins also co-founded Azucar, a ready-to-drink tequila brand.
- 12:52 PMYahoo Sports — The Cavinder Twins’ Next Chapter: From Athletes To Entrepreneurs
"Haley and Hanna Cavinder are using what they learned doing NIL deals as college athletes to launch their new wellness brand, Go Two.
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