CBS Sports prepares for NFL season after record viewership in 2026
Yahoo Sports • 1 min read • Latest: Aug 11, 2026, 9:06 PM
Last updated Aug 11, 2026
CBS Sports, having achieved record NFL viewership last season, is gearing up for 2026 with a focus on key AFC teams like the Chiefs and Bills, alongside prominent NFC matchups featuring teams such as the Packers and Cowboys. CBS lost some high-profile games to NBC, which may challenge its ratings goals. The network's president, David Berson, expressed optimism about the upcoming schedule, citing successful games and a strong relationship with the NFL. Additionally, CBS is adapting to Nielsen's updated co-viewing measurements, which may enhance audience tracking.
- •CBS sports lost key matchups like Chiefs-Bills to NBC
- •David Berson optimistic about 2026 NFL matchups
- •NFL viewership reached record highs last season
- •CBS adapting to Nielsen's new co-viewing metrics
- •Focus on popular teams like Cowboys, Packers, and Rams
- 9:06 PMYahoo Sports — CBS Sports Has a Lot to Live Up to After Banner Year
"The Paramount-owned network will rely more on NFC teams this year.
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