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Celsius signs NIL deals with four college football players

Yahoo Sports • 1 min read • Latest: Aug 26, 2026, 10:17 PM

Last updated Aug 26, 2026

Celsius signs NIL deals with four college football players

Summary

Celsius announced NIL agreements on August 26 with four college football players: Michigan quarterback Bryce Underwood, Oregon quarterback Dante Moore, Texas wide receiver Cam Coleman, and Ohio State wide receiver Chris Henry Jr. These partnerships will involve content creation, campus events, and fan engagement. Underwood expressed enthusiasm about representing Celsius, aligning the brand with his game approach. Celsius aims to enhance its connection with college football culture through these athletes, aiming for significant contributions this season. Contracts detail expectations tied to their performance as they enter the 2026 college football season.

Source Links

Yahoo Sports

Market Watch

•Celsius signs deals with four college football players.
•Underwood, Moore, Coleman, and Henry Jr. are the signees.
•Partnership goals focus on content and fan experiences.
•Underwood had a productive 2025 season with the Wolverines.
•Moore was an All-Big Ten third team selection in 2025.

Latest Updates

10:17 PMYahoo Sports — Celsius has signed deals with Bryce Underwood, Dante Moore, Cam Coleman and Chris Henry Jr.

What they're saying

"
Celsius announced on Wednesday that it has signed NIL deals with Michigan QB Bryce Underwood, Oregon QB Dante Moore, Texas WR Cam Coleman, and Ohio State WR Chris Henry Jr. Celsius is a lifestyle energy drink and has partnered with the four college football players for content, campus moments, and fan experiences. “I’m excited to […]
— Yahoo Sports

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