Collectors analyze rising market for non-sport and pop culture cards

Collectors are seeing a surge in demand for non-sport trading cards featuring pop culture figures. Notable interest currently surrounds the 1966 Batman rookie card, various 1975 Marvel Super Heroes cards, and the 1990 Bart Simpson Bartman card. Industry observers suggest this market shift extends beyond traditional sports collectibles, noting rising values for athletes like Ken Griffey Jr. and Derek Jeter as well. Analysts are now projecting potential growth for specific non-sport items, including the Impel LAFFS Steve Urkel card, the 1992 Topps Jennifer Lopez rookie card, and sealed copies of the DVD Who's Nailin Paylin?. While market volatility remains a concern, the uptick in interest for pop culture memorabilia continues to draw attention from hobbyists and analysts alike as they track current valuation trends.

• 11:45 AMYahoo Sports — Predicting the Next Big Non-Sport Collectible Explosion