Cubs advance plans for new advertising signs at Wrigley Field

The Chicago Cubs are implementing significant changes at Wrigley Field, focusing on new advertising. Aldermen approved a plan allowing the Cubs to erect three new signs near the ballpark, including a large one on North Sheffield Avenue. This marks a shift from previous renovations aimed primarily at infrastructure and fan amenities. The Ricketts family, who have owned the franchise since 2009, continue to expand their business presence around Wrigleyville, integrating rooftop and neighboring building operations into the team’s strategy. The specific timeline for the installation of the new signage remains unclear.

• 10:30 AMYahoo Sports — Cubs Move Forward With Historic Changes To Wrigley Field