Deion Sanders addresses challenges of talent retention in NIL era

Colorado head coach Deion Sanders discussed the difficulties of maintaining team rosters amid the name, image, and likeness (NIL) era of college sports. Speaking on August 7, 2026, Sanders emphasized the impact of financial incentives on recruiting and player retention. He expressed concern over constant roster turnover, noting that successful programs often see significant movement with 25 to 30 new players each year. Despite the challenges, Sanders stressed the importance of focusing on the game itself over financial discussions with recruits, highlighting his desire for players who are passionate about football.

• 7:11 AMYahoo Sports — Colorado’s Deion Sanders says quiet part out loud about retaining talent in NIL era