Drake Maye and Dak Prescott join Athletic Brewing Company as equity partners

New England Patriots quarterback Drake Maye and Dallas Cowboys quarterback Dak Prescott have joined the Connecticut-based Athletic Brewing Company as athlete-partners. The company confirmed that both NFL players now hold equity in the organization, though specific financial terms of the arrangement remain undisclosed. As part of the partnership, the quarterbacks will appear in a new marketing initiative titled "Athletic Fits." The campaign features the athletes in spots where fans discuss their skill sets before revealing they are referencing the non-alcoholic drinks. The company, headquartered in Milford, supplies beverages to over 200 professional and college sports venues. Maye and Prescott join an existing roster of athlete-partners at the brand that includes JJ Watt, Justin Tuck, Lance Armstrong, and Naomi Osaka.

• 6:08 PMYahoo Sports — Drake Maye, Dak Prescott tapped as 'equity holders' for Connecticut's Athletic Brewing