E1 electric powerboat racing showcases celebrity involvement in Dubrovnik
Yahoo Sports • 1 min read • Latest: Jun 14, 2026, 9:55 PM
Last updated Jun 14, 2026
E1 electric powerboat racing took place in Dubrovnik, featuring high-profile celebrity owners like Will Smith, Tom Brady, and LeBron James. The series combines sustainable racing with scenic hospitality, aiming to attract corporate guests and enhance tourism in host cities. Alejandro Agag, the founder, highlighted the importance of profitable venues in establishing a sustainable business model. This initiative contrasts with other motorsport efforts facing media coverage challenges. E1 looks to further engage audiences through the appeal of celebrity involvement.
- •E1 racing held in scenic Pile Bay, Dubrovnik.
- •Celebrity figures include Will Smith, Tom Brady, and LeBron James.
- •Focus on corporate hospitality, not general admission.
- •Agag emphasizes profitable venues for sustainability.
- •Event sponsored by the Croatian Tourism Board to drive attendance.
- 9:55 PMYahoo Sports — E1 Electric Powerboat Racing Harnesses Celebrity Power For Motorsport
"Powerboat series E1 is proving that electric racing can thrive, combining celebrity owners, luxury hospitality and destination events into a sustainable growth model.
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