El Paso fans speculate on new sponsor for Sun Bowl
Yahoo Sports • 1 min read • Latest: Sep 17, 2026, 3:24 AM
Last updated Sep 17, 2026
The Sun Bowl Association is set to announce a new title sponsor on Thursday, September 17, following the end of its partnership with WK Kellogg Co. and the Tony the Tiger Sun Bowl. The announcement comes amid a guessing game among fans, who have proposed names like Meta, Mister Car Wash, and several others. The speculation intensified after a billboard appeared in Downtown El Paso hinting at the upcoming change. The public announcement will take place at 2 p.m. at the El Paso convention center.
- •Sun Bowl Association will reveal new title sponsor on September 17.
- •Fans are participating in a guessing contest for the new sponsor.
- •Previous sponsor was WK Kellogg Co. since 2019.
- •A supportive billboard in El Paso has fueled speculation.
- •The event is open to the public at the El Paso convention center.
- 3:24 AMYahoo Sports — From Meta to Mister Car Wash: El Paso guesses Sun Bowl's next sponsor
"The Tony the Tiger Sun Bowl era has ended and fans are guessing which company will take over the naming rights.
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