Eric Bischoff critiques the New Level presentation in AEW

Former wrestling executive Eric Bischoff recently questioned the creative direction of Austin Creed and Kofi following their arrival in AEW. The duo debuted at All In: London last month and formed an alliance with Swerve Strickland to secure the AEW World Trios Championships. Operating under the name New Level, the pair retained many characteristics from their previous tenure as the New Day in WWE. Bischoff suggested that drafting off existing character equity limits long-term growth and constitutes a less effective approach than establishing a unique identity. While acknowledging the business logic behind leveraging established recognition, Bischoff argued that performers should prioritize creating entirely new presentations. He drew upon his own experience managing talent in WCW to frame his perspective on why breaking from past personas serves as a smarter career strategy.

• 3:33 PMWrestling Inc — Eric Bischoff Believes AEW's New Level Took 'Easy Way Out' With New Presentation