FIFA explores new commercial rights model amid UEFA criticism
The Guardian Sport • 1 min read • Latest: Jul 28, 2026, 7:10 PM
Last updated Jul 28, 2026
FIFA has proposed a new framework for handling commercial rights related to the World Cup, aimed at encouraging private investment. President Gianni Infantino asserts that this approach promotes the democratization of football globally. As the tournament recently concluded, FIFA has yet to determine if Argentina will face repercussions for post-match violence during the final. This situation unfolds amid critique from UEFA regarding FIFA's strategic direction.
- •FIFA's new model allows private investors to engage with World Cup commercial rights.
- •Infantino emphasizes the plan aims to democratize football worldwide.
- •FIFA has not announced sanctions for Argentina following the final's violence.
- •UEFA has expressed strong opposition to FIFA's commercial rights proposal.
- •The World Cup concluded a week ago with tensions regarding on-pitch behavior.
- 7:10 PMThe Guardian Sport — Is the World Cup for sale? Here’s what Fifa’s plans mean and what happens next | Paul MacInnes
"Gianni Infantino is under fire from Uefa over plans to sell off commercial rights for the tournament but he says they are ‘about the democratisation of football worldwide’ A week after the World Cup finished, Fifa has yet to announce whether Argentina will be punished for the violence seen on the pitch at the end of the final. What it has been able to do, however, is devise an entirely new way of running international football, which – in the words of its president, Gianni Infantino – “is about the democratisation of football worldwide”. It is also an idea to allow private investors take a stake in Fifa’s competitions and potentially make money from the World Cup. Continue reading...
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