FIFA explores new commercial rights model amid UEFA criticism
9 sources • 4 min read • Latest: Jul 31, 2026, 2:28 PM
Last updated Jul 31, 2026
FIFA has proposed a new framework for handling commercial rights related to the World Cup, aimed at encouraging private investment. President Gianni Infantino asserts that this approach promotes the democratization of football globally. As the tournament recently concluded, FIFA has yet to determine if Argentina will face repercussions for post-match violence during the final. This situation unfolds amid critique from UEFA regarding FIFA's strategic direction.
- •FIFA's new model allows private investors to engage with World Cup commercial rights.
- •Infantino emphasizes the plan aims to democratize football worldwide.
- •FIFA has not announced sanctions for Argentina following the final's violence.
- •UEFA has expressed strong opposition to FIFA's commercial rights proposal.
- •The World Cup concluded a week ago with tensions regarding on-pitch behavior.
- 2:28 PMYahoo Sports — Can Infantino Get 106 Votes For FIFA World Cup Plan? Here’s How Members Are Leaning
- 2:06 PMYahoo Sports — FIFA Boss Infantino Under Fire Over World Cup Sell Off Plans
- 9:13 PMYahoo Sports — FIFA World Cup sale: What comes next in Gianni Infantino's investment plan as global outcry grows
- 5:21 PMThe Guardian Sport — Infantino’s World Cup plan is part of a desire for expansion that was clear from the start | Paul MacInnes
- 1:49 PMYahoo Sports — Is World Cup sell-off plan a step too far by Infantino?
- 1:48 PMBBC Sport — Is World Cup sell-off plan a step too far by Infantino?
- 10:22 AMThe Guardian Sport — Uefa has to show backbone: concrete action can make Fifa’s World Cup plans untenable | Nick Ames
- 7:10 PMThe Guardian Sport — Is the World Cup for sale? Here’s what Fifa’s plans mean and what happens next | Paul MacInnes
"Fifa’s plans to sell a share of the World Cup’s commercial rights are the latest in a long line of presidential power moves In hindsight, it was all in the open from the very off. When Gianni Infantino was first elected as president of Fifa in 2016 it was something of a shock victory and prompted hope for progress after the dark days of Sepp Blatter. Infantino had promised to restore “the image of Fifa”, but also anticipated that “everyone in the world will applaud us”. He promised accountability and transparency, but the core message to his electorate was to expect a “very significant increase” in funding. Just as a side note, there were also mutterings about him spending too much time on private jets. Back then, Infantino was described as being a typical Swiss bureaucrat, but no one would make that comparison now. Leaders within football instead prefer comments such as “he thinks he’s running a nation state”. This description feels particularly pertinent in the week Fifa announced without consultation plans to sell a share of the World Cup’s commercial rights to outside investors. But Infantino’s desire to grow both professional football and the revenues it creates has always been central to his pitch. The longer his time as president has gone on, the more wedded to this vision he has been. Continue reading...
"European football has shown an increased willingness to talk tough with Fifa but words can only be wielded so many times • FA joins criticism of Fifa plan to sell off World Cup stakes As the World Cup neared its conclusion one leading figure in European football pondered how Gianni Infantino might attempt to rinse away the damaging stain of the Folarin Balogun scandal. It all came down to money. “He will just announce more funds for everyone,” was the gist, although the tournament passed without any explanation of how Fifa would carve up its record $15bn (£11.2bn) haul. That was the tip of the iceberg. Infantino’s plan to sell chunks of the World Cup to private investors, announced nine days after the final, has sent shockwaves around the sport and left senior personnel scrambling. There is little time for a coordinated response given Fifa, at the height of what passes for football’s holiday period, has given FAs until 19 September to decide whether to accept the initial $20m (£15m) payment that would effectively count as endorsement of the new scheme. Continue reading...
"Gianni Infantino is under fire from Uefa over plans to sell off commercial rights for the tournament but he says they are ‘about the democratisation of football worldwide’ A week after the World Cup finished, Fifa has yet to announce whether Argentina will be punished for the violence seen on the pitch at the end of the final. What it has been able to do, however, is devise an entirely new way of running international football, which – in the words of its president, Gianni Infantino – “is about the democratisation of football worldwide”. It is also an idea to allow private investors take a stake in Fifa’s competitions and potentially make money from the World Cup. Continue reading...
Sources
External links- Yahoo SportsJul 31, 2026, 2:28 PMCan Infantino Get 106 Votes For FIFA World Cup Plan? Here’s How Members Are Leaning
FIFA’s president wants to create a $20 billion commercial subsidiary to sell a 20% minority stake in the World Cup and other major tournament revenues to private equity investors.
- Yahoo SportsJul 31, 2026, 2:06 PMFIFA Boss Infantino Under Fire Over World Cup Sell Off Plans
The FIFA president's bid to sell a stake in the World Cup to private investors sparked an unprecedented backlash, threatening his grip on power ahead of next year's election.
- Yahoo SportsJul 29, 2026, 9:13 PMFIFA World Cup sale: What comes next in Gianni Infantino's investment plan as global outcry grows
Critics of Gianni Infantino's FIFA Forward Enterprise spotted what they believed to be clear indications that this new venture would be a plan rife for corruption.
- The Guardian SportJul 29, 2026, 5:21 PMInfantino’s World Cup plan is part of a desire for expansion that was clear from the start | Paul MacInnes
Fifa’s plans to sell a share of the World Cup’s commercial rights are the latest in a long line of presidential power moves In hindsight, it was all in the open from the very off. When Gianni Infantino was first elected as president of Fifa in 2016 it was something of a shock victory and prompted hope for progress after the dark days of Sepp Blatter. Infantino had promised to restore “the image of Fifa”, but also anticipated that “everyone in the world will applaud us”. He promised accountability and transparency, but the core message to his electorate was to expect a “very significant increase” in funding. Just as a side note, there were also mutterings about him spending too much time on private jets. Back then, Infantino was described as being a typical Swiss bureaucrat, but no one would make that comparison now. Leaders within football instead prefer comments such as “he thinks he’s running a nation state”. This description feels particularly pertinent in the week Fifa announced without consultation plans to sell a share of the World Cup’s commercial rights to outside investors. But Infantino’s desire to grow both professional football and the revenues it creates has always been central to his pitch. The longer his time as president has gone on, the more wedded to this vision he has been. Continue reading...
- Yahoo SportsJul 29, 2026, 1:49 PMIs World Cup sell-off plan a step too far by Infantino?
BBC Sport why Fifa President Gianni Infantino feels powerful enough to sell off stakes in the World Cup - and what the consequences could be.
- BBC SportJul 29, 2026, 1:48 PMIs World Cup sell-off plan a step too far by Infantino?
BBC Sport explores why Fifa president Gianni Infantino feels powerful enough to sell off stakes in the World Cup - and what the consequences could be.
- The Guardian SportJul 29, 2026, 10:22 AMUefa has to show backbone: concrete action can make Fifa’s World Cup plans untenable | Nick Ames
European football has shown an increased willingness to talk tough with Fifa but words can only be wielded so many times • FA joins criticism of Fifa plan to sell off World Cup stakes As the World Cup neared its conclusion one leading figure in European football pondered how Gianni Infantino might attempt to rinse away the damaging stain of the Folarin Balogun scandal. It all came down to money. “He will just announce more funds for everyone,” was the gist, although the tournament passed without any explanation of how Fifa would carve up its record $15bn (£11.2bn) haul. That was the tip of the iceberg. Infantino’s plan to sell chunks of the World Cup to private investors, announced nine days after the final, has sent shockwaves around the sport and left senior personnel scrambling. There is little time for a coordinated response given Fifa, at the height of what passes for football’s holiday period, has given FAs until 19 September to decide whether to accept the initial $20m (£15m) payment that would effectively count as endorsement of the new scheme. Continue reading...
- The Guardian SportJul 28, 2026, 7:10 PMIs the World Cup for sale? Here’s what Fifa’s plans mean and what happens next | Paul MacInnes
Gianni Infantino is under fire from Uefa over plans to sell off commercial rights for the tournament but he says they are ‘about the democratisation of football worldwide’ A week after the World Cup finished, Fifa has yet to announce whether Argentina will be punished for the violence seen on the pitch at the end of the final. What it has been able to do, however, is devise an entirely new way of running international football, which – in the words of its president, Gianni Infantino – “is about the democratisation of football worldwide”. It is also an idea to allow private investors take a stake in Fifa’s competitions and potentially make money from the World Cup. Continue reading...
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