FIFA plans $4.2 billion stake sale in tournament operations
4 sources • 1 min read • Latest: Jul 30, 2026, 11:10 PM
Last updated Jul 30, 2026
FIFA announced its intention to create a semi-private subsidiary, FIFA Forward Enterprise (FFE), to sell a stake in its tournament operations, including the World Cup. The organization seeks to raise $4.2 billion by inviting long-term investors to purchase minority, non-controlling interests, while retaining sole control over governing football. UEFA has expressed strong opposition to the plan, arguing it undermines football's governance and could lead to financial conflicts of interest. Discussion with potential investors, including Joshua Kushner and JP Morgan Chase, has reportedly begun. FIFA aims to provide each of its 211 member associations the opportunity to purchase a stake of $20 million in FFE.
- •FIFA intends to sell a stake in tournament operations for $4.2 billion.
- •The new subsidiary will be called FIFA Forward Enterprise (FFE).
- •UEFA opposes the plan, citing governance concerns.
- •Potential investors include Joshua Kushner and JP Morgan Chase.
- •FIFA plans to offer each member association a $20 million stake.
- 11:10 PMYahoo Sports — FIFA’s $20 Billion Question: Can The World Cup Have Private Owners?
- 8:41 PMYahoo Sports — FIFA says it hopes to sell $4.2bn stake in its tournaments
- 4:03 PMYahoo Sports — FIFA wants to sell World Cup stakes to investors
"FIFA said Tuesday it plans to sell a stake in the business operations of the World Cup and its other competitions through the creation of a semi-private subsidiary.The Times speculated that the creation of FFE could have an impact on the World Cup and the Club World Cup.
"FIFA says it aims to raise $4. 2 billion this year via a new company for its commercial and event operations such as the World Cup to expand development funding, with the help of private investors who can acquire minority stakes in the new entity.
"A proposal to sell a stake in FIFA to manage operations of its main events, including the men’s and women’s World Cups, has the potential to raise tricky tax questions.
Sources
External links- Yahoo SportsJul 30, 2026, 11:10 PMFIFA’s $20 Billion Question: Can The World Cup Have Private Owners?
A proposal to sell a stake in FIFA to manage operations of its main events, including the men’s and women’s World Cups, has the potential to raise tricky tax questions.
- Yahoo SportsJul 28, 2026, 8:41 PMFIFA says it hopes to sell $4.2bn stake in its tournaments
FIFA said Tuesday it plans to sell a stake in the business operations of the World Cup and its other competitions through the creation of a semi-private subsidiary.The Times speculated that the creation of FFE could have an impact on the World Cup and the Club World Cup.
- Yahoo SportsJul 28, 2026, 4:03 PMFIFA wants to sell World Cup stakes to investors
FIFA says it aims to raise $4. 2 billion this year via a new company for its commercial and event operations such as the World Cup to expand development funding, with the help of private investors who can acquire minority stakes in the new entity.
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