FIFA seeks $4 billion for 2030 and 2034 US media rights
Yahoo Sports • 1 min read • Latest: Jul 20, 2026, 3:17 PM
Last updated Jul 20, 2026
FIFA is preparing to pursue up to $4 billion for U.S. media rights to the 2030 and 2034 World Cups. The auction may attract interest from broadcasters like Fox and ESPN, alongside streaming platforms such as Amazon and Netflix. Following the successful viewership of the 2026 World Cup, FIFA's negotiating position appears strong. The bidding process is expected to be highly competitive, given recent shifts in the media. The complexity of broadcasting for the 2030 tournament, primarily hosted by Spain, Portugal, and Morocco, could challenge American audiences compared to the 2026 North America-based event.
- •FIFA targets $4 billion for media rights auction
- •Bidders include Fox, ESPN, and streaming services
- •2026 World Cup viewership supports FIFA's position
- •2030 World Cup to be hosted by Spain, Portugal, Morocco
- •Bidding expected to be competitive due to media changes
- 3:17 PMYahoo Sports — FIFA Eyes Up to $4 Billion for Next US World Cup Media Rights Deal
"FIFA will likely seek up to $4 billion for the U.S. rights to the 2030 and 2034 World Cups, with Fox, ESPN and streamers expected to compete.
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