FIFA's Gianni Infantino seeks private investors for World Cup stake
Yahoo Sports • 1 min read • Latest: Jul 28, 2026, 4:37 PM
Last updated Jul 28, 2026
FIFA president Gianni Infantino plans to sell stakes in the World Cup to private investors, including Joshua Kushner, as reported by The Times. The deal could yield tens of millions for Infantino, who aims to create a new company managing FIFA's top competitions. FIFA would retain majority ownership, with each of its 211 member associations and investors holding stakes. UEFA strongly opposes the plan, stating it undermines football governance. In the past, Infantino has tried to engage private investors but faced challenges in gaining support.
- •Infantino looking to generate revenue through private investment.
- •Kushner would invest via Thrive Capital.
- •UEFA expresses strong opposition to Infantino's plans.
- •Previous attempts by Infantino to engage investors have failed.
- 5:00 PMYahoo Sports — How future World Cups would look if Gianni Infantino sells a stake to Donald Trump allies
- 4:37 PMYahoo Sports — FIFA president Gianni Infantino reportedly planning to sell stake in World Cup to investors, including Joshua Kushner
"A commercial shake-up at the top of world football could reshape what attending and watching future World Cups actually looks like for supporters. Gianni Infantino seems ready to treat the World Cup less like a football tournament and more like a private equity play.
"Gianni Infantino stands to make millions if he's able to complete a deal.
Sources
External links- Yahoo SportsJul 28, 2026, 5:00 PMHow future World Cups would look if Gianni Infantino sells a stake to Donald Trump allies
A commercial shake-up at the top of world football could reshape what attending and watching future World Cups actually looks like for supporters. Gianni Infantino seems ready to treat the World Cup less like a football tournament and more like a private equity play.
- Yahoo SportsJul 28, 2026, 4:37 PMFIFA president Gianni Infantino reportedly planning to sell stake in World Cup to investors, including Joshua Kushner
Gianni Infantino stands to make millions if he's able to complete a deal.
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