Gianni Infantino proposes 20 billion dollar privatization of the World Cup
The Guardian Sport • 2 min read • Latest: Sep 12, 2026, 9:00 AM
Last updated Sep 12, 2026
Following the conclusion of the 2026 World Cup, Fifa president Gianni Infantino has proposed a new financial model to privatize the tournament. The plan involves securing 20 billion dollars in private capital, with support from JP Morgan and Thrive Capital. Thrive Capital is the investment firm led by Joshua Kushner, the brother of Jared Kushner. This proposal arrives as external observers call for increased independent oversight of Fifa by governments and non-governmental organizations. The initiative signals a shift in the governing body's approach to the financial structure of its flagship event. Debate continues regarding the long-term impact of integrating private investment into the management of the international soccer competition.
- •Fifa president Gianni Infantino proposed a 20 billion dollar private capital injection for the World Cup.
- •JP Morgan and Thrive Capital are identified as the primary entities assisting in the proposal.
- •Joshua Kushner manages the investment vehicle Thrive Capital.
- •Advocates are calling for independent oversight of Fifa to ensure the integrity of the game.
- 9:00 AMThe Guardian Sport — What can halt Fifa’s authoritarian turn under Infantino? Change from the outside | Jules Boykoff
"The World Cup and its aftermath made clear that Fifa needs independent oversight by governments and NGOs dedicated to preserving the people’s game The 2026 World Cup was a whirling swirl of scintillating soccer that prompted much-needed conversations about the vitality of diaspora, the fortitude of the underdog, the power of sport. In a world fractured along myriad cultural axes floating in an entertainment system dominated by on-demand content, the tournament provided a moment, perhaps unlike any other event, that brought together people from different backgrounds to simultaneously experience something meaningful. After the tournament concluded, Fifa president Gianni Infantino dropped a political pipebomb into the after-party, proposing to privatize the World Cup by injecting $20bn in private capital, with an assist from JP Morgan and Thrive Capital, the investment vehicle orchestrated by Joshua Kushner, brother to Jared Kushner, Donald Trump’s son-in-law. Continue reading...
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