Good Good Golf addresses backlash over controversial driver ad

Yahoo Sports1 min read • Latest: Aug 27, 2026, 2:30 AM

Last updated Aug 27, 2026

Good Good Golf addresses backlash over controversial driver ad
Summary

Good Good Golf co-founder Garrett Clark responded to backlash over a recently released advertisement for a co-branded Callaway driver. The ad, featuring Clark tackling a woman who reaches for the driver, was met with significant criticism and was subsequently removed. In a statement, Good Good Golf acknowledged the ad did not align with its values and issued an apology. Following the controversy, PGA Tour CEO Brian Rolapp condemned the ad, leading to significant repercussions such as a postponed reality show and merchandise pulls from major retailers. Clark later issued an eight-minute apology video, expressing regret about his involvement and clarifying that the intent behind the ad was misunderstood. He emphasized that Good Good Golf aims to promote inclusivity within the sport.

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By the Numbers
  • Garrett Clark faces backlash for his role in the ad.
  • The controversial ad depicted a simulated attack over a golf driver.
  • Golf Channel has postponed the premiere of a related reality show.
  • Good Good Golf issued a public apology and removed the ad.
  • Clark emphasized the importance of inclusivity in golf during his apology.
Latest Updates
  • 2:30 AMYahoo SportsGood Good Golf co-founder responds to backlash over controversial ad
What they're saying
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Last week, Good Good Golf released an ad spot for its co-branded Callaway driver. In it, Good Good co-founder Garrett Clark tackles a woman who dared reach for his driver, stands over her, and says, “Do not touch my new driver.” After swift and intense backlash, the ad was deleted, but not before several people…

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