Good Good Golf and Callaway Golf face backlash over ad controversy

The Cut • 1 min read • Latest: Aug 28, 2026, 9:35 PM

Last updated Aug 28, 2026

Good Good Golf and Callaway Golf face backlash over ad controversy

Summary

Good Good Golf and Callaway Golf are in the spotlight following a controversial advertisement that depicted violence against women. The ad has sparked significant criticism, raising concerns about the appropriateness of such content in marketing, especially given the prevalence of gender-based violence in the country. The companies are now facing public backlash and scrutiny over their messaging and brand values amid this controversy. Further developments regarding their response to the criticism are anticipated.

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By the Numbers

•The ad features themes of violence against women.
•One in four women in the country experience gender-based violence.
•The situation has led to widespread critical reactions.
•Good Good Golf and Callaway Golf are facing significant scrutiny.

Latest Updates

9:35 PMThe Cut — Breaking Down the Good Good Golf Commercial Drama - The Cut

What they're saying

"
The brands Good Good Golf and Callaway Golf are having a bad, bad week following a controversial ad depicting violence against women. Here’s what you need to know.
— The Cutby Andrea González-Ramírez

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The CutAug 28, 2026, 9:35 PM
Breaking Down the Good Good Golf Commercial Drama - The Cut
The brands Good Good Golf and Callaway Golf are having a bad, bad week following a controversial ad depicting violence against women. Here’s what you need to know.

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