Sports News Report
League: PGA TourSport: GolfCountry: United StatesCategory: Scores & Results

Good Good Golf apologizes after controversial driver advertisement

Yahoo Sports • 1 min read • Latest: Aug 22, 2026, 11:06 PM

Last updated Aug 22, 2026

Good Good Golf apologizes after controversial driver advertisement
Summary

Good Good Golf issued an apology on August 22, 2026, after releasing an objectionable video promoting a new Callaway driver. The now-removed ad featured inappropriate actions between a male and female member. Good Good emphasized that the content did not align with their brand values of inclusivity in golf. The company is set to sponsor a PGA Tour event this fall and has relationships within the golf industry, including members participating in the upcoming Golf Channel's Big Break reboot.

Source Links
Yahoo Sports
By the Numbers
  • •Good Good Golf apologized for a controversial video released on August 22.
  • •The advertisement depicted inappropriate interactions between members.
  • •The video has been removed from Good Good's social channels.
  • •The brand prioritizes inclusivity in golf and aims to uphold these values.
  • •Good Good is scheduled to sponsor a PGA Tour event this fall.
Latest Updates
  • 11:06 PMYahoo Sports — Good Good apologizes, says driver ad did not align with brand's values
What they're saying
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Good Good Golf has issued an apology following the release of an objectionable video promoting the new Callaway driver.

Related Teams & Leagues
PGA TourGolf

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