Good Good Golf CEO and president step down after ad controversy
2 sources • 1 min read • Latest: Sep 3, 2026, 2:20 AM
Last updated Sep 3, 2026
Good Good Golf co-founder and CEO Matt Kendrick has stepped down from his position, following the departure of company president Joe Flannery. The leadership changes occur after a promotional video for a Callaway driver drew widespread criticism for depicting physical violence against a woman. The advertisement, which featured founder Garrett Clark, was quickly pulled by Callaway amid mounting backlash from corporate partners. While Clark later issued an apology describing the spot as a failed attempt at parody, the incident led to significant sponsorship losses for the brand. The personnel moves mark an effort by the golf content company to stabilize its operations following the fallout from the ad campaign.
- •Matt Kendrick and Joe Flannery left their respective roles at Good Good Golf.
- •The departures follow public outcry over a controversial co-branded advertisement with Callaway.
- •Callaway pulled the advertisement after viewers criticized its depiction of violence.
- •Garrett Clark apologized for the video on social media.
- 3:04 AMESPN Golf — Report: CEO, president exit Good Good after ad
- 1:30 AMYahoo Sports — CEO and President of Good Good no longer with company after weekslong ad scandal
"It appears that the Good Good Golf saga is circling towards a conclusion. On Wednesday, a report from Lucia Moses at Business Insider revealed an internal memo that was shared to Good Good employees which noted that co-founder and CEO Matt Kendrick “decided to step down,” and relatively new Good Good president Joe Flannery “has…
"The fallout from last month's controversial Good Good Golf ad continued Wednesday, with both CEO Matt Kendrick and president Joe Flannery exiting the company, Business Insider reported.
Sources
External links- ESPN GolfSep 3, 2026, 3:04 AMReport: CEO, president exit Good Good after ad
The fallout from last month's controversial Good Good Golf ad continued Wednesday, with both CEO Matt Kendrick and president Joe Flannery exiting the company, Business Insider reported.
- Yahoo SportsSep 3, 2026, 1:30 AMCEO and President of Good Good no longer with company after weekslong ad scandal
It appears that the Good Good Golf saga is circling towards a conclusion. On Wednesday, a report from Lucia Moses at Business Insider revealed an internal memo that was shared to Good Good employees which noted that co-founder and CEO Matt Kendrick “decided to step down,” and relatively new Good Good president Joe Flannery “has…
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