Greg Norman reflects on early global strategy for LIV Golf development

Former LIV Golf CEO Greg Norman stated in a recent interview that he regrets the league's initial focus on the United States market. Norman, who played a central role in the launch of the league in 2022, expressed that he originally envisioned a model dominated by international events rather than an American-centric schedule. He suggested that the organization could have prioritized global expansion while leaving the PGA Tour to operate primarily within the U.S. market. According to Norman, this approach could have allowed for a collaborative partnership between the two entities, potentially involving the development of the tour's weakest tournaments. Since his departure from the chief executive position in 2025, the league has faced various organizational challenges. The future of the operation, now referred to as LIV 2.0, remains uncertain as it adjusts to a smaller scale of activity compared to previous seasons.

• 10:30 AMYahoo Sports — Greg Norman shares the one thing he wishes LIV Golf would have done differently