Ian Wright critiques Scottish football's challenges amid World Cup struggles
BBC Football • 1 min read • Latest: Jun 26, 2026, 4:26 PM
Last updated Jun 26, 2026

Ian Wright has expressed concerns over the current state of Scottish football, indicating a need for a more ambitious vision. As Scotland's World Cup hopes diminish, the former England forward pointed to underwhelming broadcasting deals and potential as significant issues. He compared Scotland's scenario with Norway, highlighting the disparity in revenue from broadcasting rights. While Norwegian clubs attract lower average crowds, their league generates higher TV deals. The SPFL aims to improve its broadcasting income by 2029, which could enhance investment in Scottish football infrastructure. Scotland has collected just three points in its World Cup group matches, increasing the likelihood of an early exit.
- •Ian Wright calls for a 'bolder, braver vision' for Scottish football.
- •Scotland's World Cup chances are jeopardized after three group matches.
- •Wright compares Scotland's situation to Norway's football progress.
- •SPFL plans to boost broadcasting income to £50 million by 2029.
- •Norway generated greater revenue from broadcasting deals despite lower attendance.
- 4:26 PMBBC Football — Is an outsider right about reasons for Scottish football's ills?
"From undervalued broadcasting deals to unfulfilled potential, Ian Wright says he feels sorry for Scottish football fans - but is the former England striker right?
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