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Ice Cube plans international expansion for the BIG3 basketball league

Yahoo Sports • 1 min read • Latest: Sep 11, 2026, 11:12 PM

Last updated Sep 11, 2026

Ice Cube plans international expansion for the BIG3 basketball league

Summary

Ice Cube, co-founder of the BIG3, is focusing on global growth following the conclusion of the league's ninth season on August 22. Established in 2017 with Jeff Kwatinetz, the 3-on-3 league provides a competitive platform for former NBA players who no longer commit to the full-court, 82-game schedule. Beyond domestic expansion, the organization intends to take the competition into international markets. Ice Cube has also advocated for the inclusion of BIG3 players in Olympic competition, citing the high level of talent maintained by current participants. The founder noted that he aims to increase the number of games played and expand the league's presence across the United States.

Source Links

Yahoo Sports

By the Numbers

•The BIG3 completed its ninth season on August 22.
•League founders intend to increase game volume and domestic reach.
•International expansion is a primary objective for future development.
•Ice Cube advocates for BIG3 player inclusion in Olympic basketball tournaments.

Latest Updates

11:12 PMYahoo Sports — From Friday to the BIG3: Ice Cube Talks Basketball, Hip Hop, Entrepreneurship and Building Something for the People

What they're saying

"
LOS ANGELES - - — When O’Shea Jackson, better known as Ice Cube, looks back at the different chapters of his career, basketball has always been somewhere in the background.
— Yahoo Sports

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NBA Basketball